As CSPs begin to create their own OTT video options to keep their customers from churning, our research shows that TV Everywhere, Ad-based Monetization, Pay-per-View, and Subscriptions must all be part of the CSP's arsenal
DEVICES STRATEGY
Sales of e-reader devices are falling rapidly. Devices such as Kindle, Nook and Kobo are all suffering from a rapid drop-off in sales. IEMR's Consumer Surveys show that a differentiated technology and distribution strategy with a focus on emerging markets can help e-reader device vendors thrive
NETWORK EQUIPMENT STRATEGY
There used to be a time when CSPs would pay a premium for BTS antenna systems engineered well. Our research shows that specialized vendors in this domain are facing increasing competition from a wide range of players
SERVICE PROVIDER STRATEGY
As CSP's PayTV services are being impacted by Over the Top (OTT) options, multi-play bundling must include in-home and at-large WiFi, as part of a comprehensive access strategy for Tier 0 CSPs
PLATFORMS & SOFTWARE STRATEGY
Our Research shows that analytics-driven dynamic pricing, CRM and network management with no manual intervention is a vision that some CSPs have, but getting there will take time
