ONEConsumer
IEMR reveals a new approach to gather dynamic and continuous insights from 2.5 million hard-to-reach consumers in 60+ countries globally
CUSTOMER CASE STUDIES
THOUGHT LEADERSHIP
CONTENT STRATEGY
As CSPs begin to create their own OTT video options to keep their customers from churning, our research shows that TV Everywhere, Ad-based Monetization, Pay-per-View, and Subscriptions must all be part of the CSP's arsenal
DEVICES STRATEGY
Sales of e-reader devices are falling rapidly. Devices such as Kindle, Nook and Kobo are all suffering from a rapid drop-off in sales. IEMR's Consumer Surveys show that a differentiated technology and distribution strategy with a focus on emerging markets can help e-reader device vendors thrive
NETWORK EQUIPMENT STRATEGY
There used to be a time when CSPs would pay a premium for BTS antenna systems engineered well. Our research shows that specialized vendors in this domain are facing increasing competition from a wide range of players
SERVICE PROVIDER STRATEGY
As CSP's PayTV services are being impacted by Over the Top (OTT) options, multi-play bundling must include in-home and at-large WiFi, as part of a comprehensive access strategy for Tier 0 CSPs
PLATFORMS & SOFTWARE STRATEGY
Our Research shows that analytics-driven dynamic pricing, CRM and network management with no manual intervention is a vision that some CSPs have, but getting there will take time
