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IEMR reveals a new approach to gather dynamic and continuous insights from 2.5 million hard-to-reach consumers in 60+ countries globally
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CUSTOMER CASE STUDIES
Our client – part of a global telco group in an emerging market – was seeing increasing pressure on its IPTV offering. Our client was seeing a growing population of "cord nevers"
who got their entertainment fix from over-the-top (OTT) video players such as Netflix
Our client – a leading provider of BTS Antenna solutions – was facing increased global competition from cheaper and more well-funded competitors. Using IEMR's intelligence, they were able to adjust their pricing and distribution channels to successfully win deals in several large emerging markets.
Our client – part of a global conglomerate – had trouble penetrating into the North American tablet market, partly due to its pricing and approach to distribution. Using IEMR's intelligence, they were able to adjust their pricing and distribution and successfully gain market share in North America
Our client – a leading North American Cableco – was seeing "cord-cutting" by its subscriber base for cable TV services. Using IEMR's research, they began providing a bundled WiFi Everywhere offering with PayTV packages, that allowed them to offer a superior content package to reduce churn significantly
Our client – a leading global telecom software vendor – was finding that the market had shifted for its E-Commerce module within its software stack. With the help of IEMR's research, they began a product refresh cycle that saw it shift its product development efforts into more open architectures and faster total time to market
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