What We Do

industry expertise

IEMR has extensive experience across Telecoms and IT verticals. Our specialist consulting teams bring to each client engagement a combination of deep industry knowledge and expert perspectives on the unique business and IT challenges faced by companies in telecoms and technology sectors.

Our mission is to help our clients' project management teams analyze the forces shaping their specific product domains, and set new standards of excellence in their product categories.

WHAT WE DO

Content Strategy & Consulting for CSPs and Vendors

IEMR has engaged with service providers, content vendors, device makers, advertisers, ad networks, streaming platform vendors, and content distributors to address their product development challenges to fuel growth

Network Equipment Vendor Strategy Services

The network equipment industry is in the middle of a once-in-a-generation transformation with the advent of Software Defined Networking, Network Function Virtualization, and Cloud Platforms and delivery of cloud-based services. IEMR assists our clients innovate in this fast-changing, transformative environment

Device Manufacturer Strategy Consulting

We work alongside clients to anticipate game changing technologies, hardware and applications in the handset and devices markets to offer clients a differentiated view of local markets to build proven competitive advantage

Communications Service Provider Strategy and Tactics

CSPs globally are both at the leading edge and "in they eye" of the technological change impacting the lives of billions of people around the world. Our CSP Services practice supports our CSP clients by helping them define and refine their business models in differentiated mobile, fixed, broadband, and TV markets

Platform & Software Vendor Strategy

IEMR's AI / Machine Learning, Analytics, OSS / BSS, NFV, Cybersecurity, and Cloud Platforms Practice teams work with project management and sales teams at vendors, service providers, and Systems Integrators (SIs) to help them develop better products and solutions to drive operational excellence

Client Case Studies

CLIENT CASE STUDIES

We understand our clients' realities and share their ambitions. Our goal is to provide our clients with actionable insights that they can use to make product management and product development decisions based on the hard evidence, rather than typical analyst "speak". Simply put, we keep it real for our clients and provide one-to-one evidence on the market realities facing them.

Our client – part of a global telco group in an emerging market – was seeing increasing pressure on its IPTV offering. Our client was seeing a growing population of "cord nevers"
who got their entertainment fix from over-the-top (OTT) video players such as Netflix

Our client – a leading provider of BTS Antenna solutions – was facing increased global competition from cheaper and more well-funded competitors. Using IEMR's intelligence, they were able to adjust their pricing and distribution channels to successfully win deals in several large emerging markets.

Our client – part of a global conglomerate – had trouble penetrating into the North American tablet market, partly due to its pricing and approach to distribution. Using IEMR's intelligence, they were able to adjust their pricing and distribution and successfully gain market share in North America

Our client – a leading North American Cableco – was seeing "cord-cutting" by its subscriber base for cable TV services. Using IEMR's research, they began providing a bundled WiFi Everywhere offering with PayTV packages, that allowed them to offer a superior content package to reduce churn significantly

Our client – a leading global telecom software vendor – was finding that the market had shifted for its E-Commerce module within its software stack. With the help of IEMR's research, they began a product refresh cycle that saw it shift its product development efforts into more open architectures and faster total time to market

industry expertise

CLIENT CASE STUDIES

Our client – part of a global telco group in an emerging market – was seeing increasing pressure on its IPTV offering. Our client was seeing a growing population of "cord nevers" who got their entertainment fix from over-the-top (OTT) video players such as Netflix

Our client – part of a global telco group in an emerging market – was seeing increasing pressure on its IPTV offering. Our client was seeing a growing population of "cord nevers"
who got their entertainment fix from over-the-top (OTT) video players such as Netflix