BTS Antenna Vendors need to diversify their use cases to provide integrated RAN solutions, including cell-site 'whitebox' routing functionality
There used to be a time when CSPs would pay a premium for BTS antenna systems engineered well. Our research shows that specialized vendors in this domain are facing increasing competition from a wide range of players
Leading BTS Antenna vendor uses IEMR's Enterprise Panel to evaluate and change its Pricing and Distribution efforts
Our client – a leading provider of BTS Antenna solutions – was facing increased global competition from cheaper and more well-funded competitors. Using IEMR's intelligence, they were able to adjust their pricing and distribution channels to successfully win deals in several large emerging markets.