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SEPTEMBER 2006
India’s Brand Image in Canada and the United States
India is a rising and dynamic economy and a leader in information technology and business process outsourcing. Yet, there is very little known about how India is perceived in North America. This survey, part of IEMR’s North America Panel, will get the views of Americans and Canadians on their perceptions of India and will benchmark India’s brand in North America.
| Date of Survey Release: |
September 2006 |
| Mode/Methodology: |
Telephone Interviews/Random Sample Selection |
| Target Sample Size & Margin of Error: |
1,000 in the United States, ± 3%
500 in Canada, ± 4% |
NOVEMBER 2006
Banking on your Brand: Bank Brand Image Survey in the Asia-Pacific
With financial markets in the Asia-Pacific opening up considerably, western banks have made large investments in these markets, sometimes by taking minority equity positions in existing banks. What are the brand perceptions of financial institutions in these markets? How strong is their brand image and what are some of the weaknesses of banking institutions in these markets? This project will try to answer some of these questions by undertaking the most comprehensive survey of Asian consumers on this issue.
| Date of Survey Release: |
November 2006 |
| Mode/Methodology: |
Telephone Interviews/Random Sample Selection |
| Countries Covered: |
Japan, China, South Korea, India, Indonesia, Malaysia, Singapore, Hong Kong (SAR), and Thailand |
| Target Sample Size & Margin of Error: |
400 - 600 in each country, ± 4% - 6% |
DECEMBER 2006
Health Care Outsourcing: The Next Wave
Is health care the next service to be outsourced to emerging markets? The health care value chain has a number of components that are quite amenable to outsourcing from medical diagnosis to medical tourism to outsourcing drug trials. Simply put, health care outsourcing will be the next controversial issue in the health care debate. This project will take a multi-dimensional approach to the debate by: 1) undertaking a survey of North Americans on their views on health care outsourcing; 2) Detailed market studies on firms to which various elements of health care is being outsourced; and practices of North American health units in this domain.
| Date of Survey Release: |
December 2006 |
| Mode/Methodology: |
Interviews, Fax/email Questionnaire Responses/Random Sample Selection |
| Countries Covered: |
India, Malaysia, Thailand, United States, Canada |
| Target Sample Size & Margin of Error: |
3 – 10 firms/health units in each market
1,000 in the United States, ± 3%
500 in Canada, ± 4% |
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