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Market Research Services

IE Market Research Corporation provides a wide range of market research services to our clients globally. These include:

Selected B2C surveys based on our Global Consumer Telecommunications Panel where we have undertaken specific projects in areas such as:

>> Brand strength tracking studies  >> Consumers’ usage of mobile media
>> Youth market analytics and tracking
>> New service launches and consumer views
>> Handset Market Share metrics in emerging markets
>> Postpaid customer churn metrics
>> Sensitivity of ARPU to new service launches
Selected B2B surveys based on our Global Enterprise Telecommunications Panel. For these panels, our clients place “over-the-top” questions on top of our regular survey questionnaires. Specific projects have included:

>> Specific information of vendor installations at targeted companies
>> Views of telecoms executives on trends in the industry in areas such as technology innovation
>> Views of telecoms executives on their specific business / IT needs
>> Brand and Technology perception surveys of decision-makers, influencers, and buyers
>> Vendor perception surveys of telecoms executives
>> Pricing and market demand metrics
>> Specialized market research consulting assignments including qualitative interviews, interview protocol development, on-line survey implementation
Video Testimonial
  • Video
    RIENTS DE WOLF


    Vodafone plc

    Senior Marketing Research Manager