The Future is Mobile (Entertainment)
My name is Allison Crosby and I am Principal Research Associate at IE Market Research Corp. I have over 15 years of telecoms sector experience, including as Senior Manager (Strategy) at AT&T where I was part of the team at AT&T responsible for the launch of the first iPhone (in collaboration with Apple, of course).
Since then, mobile applications have exploded in popularity world-wide and I am of the firm belief that with 5G network speeds not far away, mobile entertainment will be the future of communications on the mobile platform. During the course of my career, I have focused on the leading edge of communications research: fixed–mobile substitution, mobile data solutions for consumers, billing, pricing and roaming issues related to mobile data services especially as they relate to new media and gaming content. I believe that IEMR's research is at the forefront of important strategic issues facing mobile network operators, particularly as smartphones become ubiquitous across networks.
My focus at IEMR is to research and consult with clients in all areas of the mobile content and services value chain, including application analytics, campaign analytics, enterprise mobility, gaming, mobile Ad Networks and mediation engines, Mobile Advertising Platforms, and widget platforms.
I have a B.Eng. (Northwestern) and an MBA from Columbia University.