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In addition to undertaking our own market research activities, we undertake contract research projects for our Clients, including brand perception surveys, due diligence on potential partners/investments in foreign markets, market entry strategies in export markets, and account maps for our clients engaged in selling complex value propositions or higher-value enterprise solutions to large organisations.
EXPORTREADY™: Helping You Access Global Markets
A crucial question you need to answer before entering another market is this: What are the opportunities and growth drivers available for my product in an export market? Our EXPORTREADY™ suite is an affordable way to provide you with answers to all the crucial questions about your product’s potential in international markets. These include:
- What is the likely market size for your product?
- What are the demand drivers for your product?
- Who are your likely competitors?
- At what prices will your product sell?
- Who should your distributors or channel partners be?
- What government regulations will affect your exports?
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Based on established primary field-based market research techniques, we determine your product’s overall export potential in your target market. EXPORTREADY™ is a four-pronged approach which includes: User Analysis, Opportunity Analysis, Distributor Analysis, and Competition Analysis. At the end of this process, we will provide you with our overall assessment of success or failure of your product in the target market.
For clients engaged in selling complex value propositions or higher-value enterprise solutions to large organisations, we produce account maps with a focus on six areas: Account Situation, Technology Situation and Constraints, Value Proposition to Buyer, Buying Centers within Large Organizations, Sales Targets, and Sales Strategies.
Click to see our Four-Pronged approach.
CONSUMEREADY™: Know Your Customer
Our CONSUMEREADY™ suite allows you to take advantage of the latest market research techniques to get information on how your product is doing anywhere in the world. Through our CONSUMEREADY™ suite, you will be able to answer crucial questions about your customers, such as:
- How strongly do consumers prefer your brand over the competition?
- How important is price in determining customer loyalty?
- Are consumers satisfied with your product?
- What is your most loyal demographic base?
- Do your products have a retail presence relative to your competition?
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CONSUMEREADY™ is a three-stage approach to help you design and implement a marketing plan in the export market that will boost your top-line numbers. It includes: a Consumer Intercept Survey, a Marketing Focus Group, and an Advertising Campaign Evaluation. At the end of this process, we will be able to provide you with our assessment of what needs to change in your marketing strategy to drive top-line growth.
Click to see our Three Stage approach.
Our Engagement Cycle
Our engagement cycle for our EXPORTREADY™ and CONSUMEREADY™ services consists of four phases and typically last for 16 weeks from first contact to the final strategy planning session. All research is done on-the-ground in your target market. Our proposals provide our clients with as much detail as possible, including concrete deliverables and timelines.
Click to see the Four Phases of Our Engagement Cycle.
Click here to see our generic Terms of Engagement. |
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contract research 
