Quantitative and Qualitative Surveys

Our quantitative surveys and focus groups are a valuable way to gain insights for developing products and services and for positioning a company or an entire country in relation to other market players. Our cost-effective online, person-to-person, and telephone surveys provide our clients with data based on a deep understanding of survey techniques. For every engagement, we go beyond the data collection phase to offer real insights into what the client needs to do to act on what the data is revealing to them.

How can IE Market Research Corp. help?

Our broad and deep knowledge of the telecommunications, healthcare/biotech IT, financial services IT, and government markets adds considerable value to survey and focus group data. While other market research firms will stop at data collection or first-level analysis, IEMR will provide practical advice on how to act on research findings.

Case Study and Testimonial

"In January 2009, the Pacific Gateway International Marketing Group at Foreign Affairs and International Trade Canada contracted IE Market Research Corp. (IEMR) to undertake a comprehensive survey of executives at US-based importers, exporters, freight forwarders, Third Party Logistics (3PL), and Fourth Party Logistics (4PL) firms. The overall objective of this engagement was to measure these companies’ perception and use of Canada’s gateway infrastructure compared to other US / Mexican routes.

In order to obtain key insights to help refine our marketing strategy, IEMR developed an innovative importance-performance methodology that measured the relevance of various metrics to the target executives surveyed and the performance in those metrics for nine of the leading ports in North America, including the Canadian ports of Vancouver, Prince Rupert, Montreal, and Halifax. An online survey was then deployed in the field and responses were received from over 325 executives. IEMR provided detailed analysis of the results together with a strategic report that focused on the implications of the survey to our marketing efforts.

IEMR’s work on our project was highly professional. IEMR’s staff was diligent in ensuring that all our comments were taken into account through the project’s life cycle as well as in providing recommendations on the best methods for achieving our goals. The responses we received from the IEMR panel were also of a high calibre, with representation from some of the largest importers and exporters in the United States.

We were very pleased with the final report and feel that IEMR provided excellent market research services and high-quality strategic studies. We would gladly recommend their services to other potential clients."

Taylor Hladik

Deputy Director and Senior Advisor

Pacific Gateway International Marketing Group

Foreign Affairs and International Trade Canada
Tel: (613) 944-1660
Email: taylor.hladik@international.gc.ca