Competitive Intelligence Services

Our competitive intelligence services offer our clients deep intelligence based on IEMR's own primary and secondary research, expert advice and opinions from former employees at competitors, and information collated from third-party research firms. IEMR takes a 360-degree view of your competition and the impact their positioning has on your business.

How can IE Market Research Corp. help?

Our broad and deep knowledge of the telecommunications, IT services, financial services, and government markets adds considerable value to our clients' competitive intelligence projects. We combine not just primary research with our own expertise but also seek out third party research and former employees of competitors that may have valuable intelligence to contribute.

Case Study

Our Client, one of the largest integrated software vendors (ISVs) in the telecoms Operational Support Systems (OSS) / Business Support Systems (BSS) space contracted us to provide it with deep intelligence on six of its competitors. The client was seeking intelligence in difficult areas such as the size of technology task forces deployed by its competitors, the strengths of its competitors' offerings in areas such as managed services, detailed analysis of competitor locations, their sales strategies, their decision-making processes, biographies of key executives, detailed revenue breakdown by geography and technology domain, main customers and their contract information, project failures at competitors, and strategic relationships with other parts of the telecoms ecosystem such as systems integrators.

How IE Market Research Corp. helped?

Based on our deep understanding of the OSS / BSS space, IE Market Research Corporation deployed a three-pronged approach to this project. This included:
1) A comprehensive review of existing research available from third-party research providers and publicly available information sources;
2) Sourcing former employees at senior levels to provide insights into areas such as sales strategies, project failures, and size of task forces by technology; and
3) Based on IEMR's own expert knowledge and application databases in the OSS/BSS space, we were able to provide a relative sense of key customers and contracts for each of the six competitors.

IEMR's analysis has propelled our client's existing knowledge of its competitors to new levels. The information is used to inform local sales executives on activities and relationships of competitors and forms the basis of advanced knowledge of the real capabilities of some of the leading vendors in the telecoms OSS / BSS space.

For the complete Case Study, click here or on the image below.