Brand Strategy Services

IEMR's brand strategy services for clients in the telecoms, IT services, and government sectors provide clients with deep strategic insights on positioning their brands in domestic and international markets. These insights are based on not only quantitative analysis but also our deep marketing expertise in a wide range of sectors. This allows us to provide clients with branding and marketing advice above and beyond other marketing research agencies.

How can IE Market Research Corp. help?

Over the years, IE Market Research Corporation and its international consultants have undertaken branding and marketing research in a wide range of sectors. These include Agriculture & Agri-food, telecommunications, new media, IT services, financial services, biotechnology, and location branding for government agencies.

Unlike other market research agencies that focus on only collecting data, we focus on building the models that form the basis of questionnaire design and analyse the data using state of the art econometric and statistical modelling that allows our clients to develop a stable and sustainable brand in domestic and international markets.

Case Study

In 2008, the Invest in Canada Bureau of the Department of Foreign Affairs and International Trade Canada was at the early stages of an investment promotion strategy and was looking for a research-based marketing agency with the depth of expertise in the investment promotion arena to help it develop its brand through a Flagship Report.

The target audience for this report was C-level executives at overseas companies with authority over their company’s decisions to invest in plants and operations.

How IE Market Research Corp. helped?

For three years in a row (2008 - 2010), IE Market Research Corporation was contracted by the Invest in Canada Bureau to develop Canada’s first, second, and third Flagship Reports on foreign direct investment.

In these reports, IEMR provided current and potential foreign investors with in-depth research on Canada’s value propositions as an investment destination, all packaged in excellent marketing collateral. The reports covered a wide variety of industries ranging from Aerospace to Biotechnology, and required extensive and detailed research on what Canada has to offer to firms in various industries.

Together with the project team at the Invest in Canada Bureau, IEMR worked independently on both the written content and the design work for these projects. IEMR’s researchers, writers, graphic designers and printers worked effectively to produce excellent publications for the client. We were also responsible for producing summary reports and producing translations of reports in eight different languages, including: Japanese, Korean, Spanish, Portuguese, Chinese, German, Dutch, and French.

The Flagship Reports form the core of the client’s annual marketing push. Based on IEMR’s international experience in the investment promotion arena, with clients including agencies in Singapore, Hong Kong, Australia, and Canada; IEMR was able to take the client’s existing print and on-line collateral to new levels.

All of this was achieved by approaching the file from a classical marketing research perspective with branding and graphic design being complemented with IEMR’s deep research expertise on location and place branding.

The latest publications for which IEMR was responsible can be accessed from the following links:

2010 Edition (Flagship Report): http://investincanada.gc.ca/download/1099.pdf

2010 Edition (Summary Flagship Report): http://investincanada.gc.ca/download/1096.pdf

For the complete Case Study, click here or on the image below.