Brand Strategy Services

IEMR's brand strategy services for clients in the telecoms, IT services, and government sectors provide clients with deep strategic insights on positioning their brands in domestic and international markets. These insights are based on not only quantitative analysis but also our deep marketing expertise in a wide range of sectors. This allows us to provide clients with branding and marketing advice above and beyond other marketing research agencies.

How can IE Market Research Corp. help?

Over the years, IE Market Research Corporation and its international consultants have undertaken branding and marketing research in a wide range of sectors. These include Agriculture & Agri-food, telecommunications, new media, IT services, financial services, biotechnology, and location branding for government agencies.

Unlike other market research agencies that focus on only collecting data, we focus on building the models that form the basis of questionnaire design and analyse the data using state of the art econometric and statistical modelling that allows our clients to develop a stable and sustainable brand in domestic and international markets.

Case Study

In 2006, Agriculture and Agri-Food Canada’s (AAFC) International Branding Management Unit contracted with IE Market Research Corporation to provide branding strategy advisory services for AAFC’s international branding program.

The objective of AAFC’s international branding program is to increase international market share of Canadian food products, and ultimately to make Canada a world leader in food safety, innovation, and environmentally-responsible production of agri-food products.

AAFC had undertaken a number of model-based surveys in several international markets to understand the strength of the Canadian agriculture and food products brands among consumers internationally. Markets in which the surveys were undertaken were Japan, Hong Kong, China, Russia, the Kingdom of Saudi Arabia, and the United Arab Emirates. The client was looking for a market research firm that had both the quantitative and international experience to help it formulate a branding strategy for its international market development.

How IE Market Research Corp. helped?

Based on AAFC’s survey questionnaires and results, IEMR undertook econometric and statistical modeling of the data and based on these provided detailed marketing and positioning strategies to the client.

“From 2006 – 2008, IEMR provided us with comprehensive analyses and strategic advice on multiple international surveys conducted on behalf of AAFC by third-party data collection agencies,” according to Mr. Jason Baillargeon, Senior Research Co-ordinator, Branding Management, Agriculture and Agri-Food Canada.

According to Mr. Baillargeon, “IEMR’s excellent work made significant contributions in providing guidance to our market development efforts in overseas markets. IEMR’s staff delivered superior statistical analysis of what were fairly complex surveys and has an excellent ability to go beyond the model to provide strategic marketing and positioning advice. We could always rely on IEMR to answer our questions on their research and to provide strategic guidance to our management and field staff.”

Adds Mr. Baillargeon, “Overall, we are pleased with the quality of both the verbal presentations and reports we received from IEMR and would recommend IEMR’s services to other clients.”

For this client, IEMR provided cutting-edge research that is currently being used in international markets not only by AAFC and its field staff, but also by Canadian firms exporting agriculture products overseas.

For the complete Case Study, click here or on the image below.