ABSTRACT

The Japan Outlook is a detailed market research report that provides insights into trends in the Japanese mobile telecommunications industry. Clients will get access to comprehensive intelligence, including: country market forecasts using IEMR’s proprietary forecasting models, results and analysis of our 2005-06 Brand Image and Wireless Strategy Surveys, handset Manufacturer Competitor Analysis, Wireless Operator Competitor Analysis, Strategic and regulatory factors affecting operator and vendor competition.

TABLE OF CONTENTS

1. Executive Summary

2. Forecasts of Japan Wireless Sector, 2005 – 2010

2.1. Headline Market Forecasts

2.1.1. Installed Base, Monthly ARPU, and Service Revenue

2.2. Technology Forecasts: Installed Base

2.2.1. 1G Migration Path: PHS

2.2.2. GSM Migration Path: WCDMA

2.2.3. CDMA Migration Path: CDMA2000 1x and CDMA2000 1xEV-DO

2.2.4. Other Migration Paths: PDC

2.3. Japan Voice and Data Services Forecasts, 2005 – 2010

2.3.1. Voice and Data Services Installed Base, Monthly ARPU, and Service Revenue

3. Japan Mobile Handset Sales Forecasts and Market Shares, 2006 – 2010

3.1. Japanese Handset Shipments

3.2. Japanese Handset Manufacturers: Market Shares

4. Japanese Handset Manufacturers Competitive Landscape

4.1. Results from the 2005 Brand Image and Wireless Strategy Survey

4.1.1. NEC

4.1.2. Matsushita Electric Industrial Co., Ltd. (Panasonic)

4.1.3. Sharp Corporation

4.1.4. Toshiba Corporation

4.1.5. Fujitsu Limited

5. Japan Mobile Operator Outlook

5.1. Industry Strategic Scenario

5.2. Mobile Operator Competition Analysis

5.2.1. NTT DoCoMo

5.2.2. KDDI

5.2.3. Vodafone KK

5.2.4. BB Mobile

5.2.5. eMobile

Annex A: Methodology for IEMR’s 2005 - 06 Brand Image and Wireless Strategy Surveys

Annex B: Financial Metrics Methodology

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