Single Copy:              USD 250.00

Multi Copy License: USD 625.00

IEMR’s Australia Mobile Multimedia Market Forecast provides a comprehensive forecast of country-specific multimedia usage among consumers. We provide historical (2008) data and forecasts (2009 - 2013) for Mobile Music (Total Users, Retail Revenues, Wholesale Revenues, ARPU), Mobile Gaming (Total Users, Total Events, Revenues, Average Spend per User per Event), Mobile Personalisation (Total Users, Paid Personalisation Events, Revenues, Average Spend per User per Event), Mobile TV (Total Users, Total Events, Revenues, Average Spend per User per Event), and Other Premium Content (Total Users, Average Spend per User, Total Events, Revenue).

To this comprehensive dataset, we are adding a PowerPoint presentation which provides our clients with an overview of key trends in the global mobile multimedia market. In addition to explaining overall trends in mobile multimedia usage in the world, we discuss region-specific trends and provide insights into this fast-growing industry.

Why you should buy this report:

By purchasing this report, you will receive an Excel file with a datasheet which covers Mobile Music (Total Users, Retail Revenues, Wholesale Revenues, ARPU), Mobile Gaming (Total Users, Total Events, Revenues, Average Spend per User per Event), Mobile Personalisation (Total Users, Paid Personalisation Events, Revenues, Average Spend per User per Event), Mobile TV (Total Users, Total Events, Revenues, Average Spend per User per Event), and other Premium Content (Total Users, Average Spend per User, Total Events, Revenue). You will also receive a PowerPoint presentation which provides insights into the global mobile multimedia market. These reports provide answers to all of the following questions:

·         What are the key trends in the global mobile multimedia market? How will this market grow over the next five years?

·         Which region is experiencing the fastest growth in mobile multimedia usage in the world? What are the key trends in each region?

·         Within the mobile multimedia industry, which segment is growing faster than others: Mobile Music, Mobile Gaming, Mobile Personalisation, Mobile TV, or Other Premium Content? How does this differ across regions?

This report will be useful to:

·         Mobile multimedia content providers

·         Strategists and analysts at vendors responsible for mobile multimedia strategy development and business analytics

·         Handset and device manufacturers in all areas of the telecommunications market that need strategy recommendations on key trends in the global mobile multimedia industry

·         Financial analysts and portfolio managers covering firms in the mobile multimedia industry

·         Consultants advising their clients on mobile multimedia markets

·         Researchers who need to gain a better understanding of the global mobile multimedia market

Table of Contents

Number of Pages in this Publication: 24

Annual Results & Forecasts for: 2008 - 2013E (available for each country and the region)

Total Mobile Multimedia Market Revenues ($ millions)

  Mobile Music Revenue

  Mobile Gaming Revenue

  Mobile Personalisation Revenue

  Mobile TV Revenue

  Other Premium Content Revenue

Mobile Music

  Total users (000s)

  Retail Revenues ($ millions)

  Wholesale Revenues ($ millions)

  Average Revenue per User ($) [Retail Revenues Only, monthly]

Mobile Gaming

  Total Users (000s)

  Total Events (000s)

  Mobile Gaming Revenues ($ millions)

  Average Spend per User per Event ($)

Mobile Personalisation

  Total Users (000s)

    Ringtone Users (000s)

    Ringbacktone Users (000s)

    Wallpapers and Graphics Users (000s)

  Paid Personalisation Events (000s)

  Mobile Personalisation Revenues ($ millions)

  Average Spend per User per Event ($)

Mobile TV

  Total Users (000s)

  Mobile TV Total Events (000s)

  Mobile TV Revenues ($millions)

  Average Spend per User per Event ($)

Other Premium Content

  Total Users (000s)

  Average Spend per User ($)

  Other Premium Content Total Events (000s)

  Total Other Premium Content Revenue ($ millions)

Executive Summary of our Global Mobile Multimedia Forecast

Global Mobile Multimedia Market Revenues to rise to $46 billion in 2013, a CAGR of 9.7%

Global Mobile Multimedia Market will continue to expand over the next several years with Mobile Music revenue rising to $13.6 billion in 2013

•  Globally, we are expecting mobile multimedia revenue to rise from $31.3 billion in 2008 to $46.0 billion in 2013. Compound Annual Growth Rate (CAGR) from 2009 to 2013 will be 9.7%.
•  Among different categories of mobile multimedia, we expect that Mobile Music category will see the biggest growth in revenues over the next several years. We forecast that global mobile music revenues (both retail revenues and wholesale revenues) will increase from $4.96 billion in 2008 to $13.6 billion in 2013.

Total Mobile Multimedia Users in the world to rise to 2.64 billion in 2013, a CAGR of 11.8%

Globally, mobile multimedia users will rise from 1.53 billion in 2008 to 2.64 billion in 2013

•  In terms of the numbers of users, the fastest growing category within the mobile multimedia market is Mobile TV. We expect that Mobile TV users will increase to 159 million in 2013, for a CAGR of 18.7%.
•  Although Average Spend per User per Event has a declining trend, the number of Mobile Gaming users is increasing rapidly to reach 449 million in 2013 (CAGR of 18.0%).
•  The largest category will be Mobile Music with 902 million users in 2013, a CAGR of 17.6% from 2009 - 2013.

The fastest-growing Regional Mobile Multimedia Market is Asia Pacific

Asia Pacific’s mobile multimedia market is the fastest-growing regional market with total revenue of $13.3 billion in 2013

•  The largest regional mobile multimedia market will continue to be that of Western Europe with total revenue of $13.4 billion and 268 million mobile multimedia users in 2013.
•  The multimedia market in North America (Canada and the United States) will also continue to expand. We are expecting that total revenue in North America’s mobile multimedia market will reach $13.1 billion in 2008 (CAGR of 10.7%).
•  Nevertheless, it is the Asia Pacific multimedia market that will grow most rapidly over the next several years. We forecast that total revenue in this market will grow at a CAGR of 13.8% over the next five years to reach 13.3 billion.

ARPU in the Global Mobile Music Market will increase slightly over the coming years

In 2013, total revenue in the Global Mobile Music Market will reach $13.5 billion

•  The number of users downloading paid music over mobile networks will increase from 374 million in 2008 to 902 million in 2013, generating total revenue of $13.5 billion in 2013.
•  In this total revenue figure, Retail Revenues account for $8.59 billion, and Wholesale Revenues account for $4.98 billion.
•  Judging from Retail Revenues and the number of mobile music users, we expect that monthly ARPU (average revenue per user) will be approximately $0.79 in 2013, up from $0.68 in 2009.

Regional Overview

Revenues in North America’s Mobile Multimedia Market to rise to $13.1 billion in 2013

Total revenue in the North American mobile multimedia market to reach $13.1 billion in 2013

•  We expect that total mobile multimedia revenue will rise to $12.3 billion in the United States and $816 million in Canada in 2013.
•  In North America, the segment with the biggest growth over the coming years will be Mobile TV. We forecast that Mobile TV revenues will increase to $1.68 billion in 2013, for a CAGR of 19.8% over the next five years.
•  Mobile Gaming Revenues in the region will also rise to $294 million (CAGR of 14.7%)
•  In contrast, we expect that revenues from Mobile Personalisation (ringtones, logos and graphics, wallpapers and screensavers, mastertones, skins and video ringtones) will decline from $970 million in 2008 to $874 million in 2013.

South and Central America Mobile Multimedia Market Revenues to rise to $2.82 billion in 2013

Brazil’s mobile multimedia market will continue to be the largest one in South and Central America with total revenue of $1.12 billion in 2013

•  Mobile multimedia revenues in 2013 will rise to $1.12 billion in Brazil (CAGR of 15.5%) and $728 million in Mexico (CAGR of 13.6%).
•  The fastest-growing country in our coverage will be Peru. Total mobile multimedia users in Peru will increase to 15.3 million in 2013, generating total revenue of $130 million (CAGR from 2009 – 2013 of 15.6%)
•  The segment that is expanding most rapidly in South and Central America is Mobile Music. We forecast that Mobile Music revenues in the region will increase to $1 billion in 2013, for a CAGR of 30.3% over the next five years.

Western Europe Mobile Multimedia Market Revenues to rise to $13.4 billion in 2013

Western European Mobile Multimedia Market will continue to enjoy stable growth over the next five years

•  Although total revenue is declining slightly from 2008 to 2009 due to the global economic downturn, we think that the market will recover completely by 2010. Total mobile multimedia revenue in Western Europe will rise to $13.4 billion in 2013, up from $11.2 billion in 2008.
•  The fastest-growing markets in the region are Denmark and Greece. We expect that total revenue in Denmark’s mobile multimedia market will rise to $297 million in 2013 (CAGR of 7.6%) and total revenue in Greece’s market will rise to $376 million in 2013 (CAGR of 7.6%).
•  While Mobile Music revenue keeps increasing rapidly, Mobile Personalisation Revenue is declining. We forecast that Mobile Personalisation Revenue in Western Europe will fall to $1.16 billion in 2013 (CAGR of -4.7%).

Eastern Europe Mobile Multimedia Market Revenues to rise to $2.2 billion in 2013

Total revenue in the Eastern European mobile multimedia market to reach $2.2 billion in 2013

•  As with Western Europe, although total revenues decline from 2008 to 2009, the Eastern European market will be growing steadily from 2009 to 2013.
•  Russia is the largest market in the region with an estimated total revenue of $1.16 billion and 93.3 million users of mobile multimedia in 2013.
•  Hungary is the market with the biggest revenue growth in our coverage. We expect that total mobile multimedia revenues in Hungary will increase from $83.3 million in 2008 to $107.8 million in 2013.
•  The segment with the highest growth is Mobile Music. Total mobile music revenues in Eastern Europe will reach $248 million in 2013, for a CAGR of 31.4% over the next five years.

Stellar growth in India makes Asia Pacific the fastest growing regional mobile multimedia market

Rapid growth in India’s Mobile Multimedia market continues

•  Total revenue in the Asia Pacific Mobile Multimedia Market will rise to $13.3 billion in 2013, for a CAGR of 13.8%. India will enjoy the highest growth in the region.
•  We expect that total revenue in India’s mobile multimedia market will rise to $999 million in 2013, significantly up from $295 million in 2008 (CAGR of 35.6% from 2009 - 2013).
•  The largest market will continue to be Japan with its total mobile multimedia revenue rising from $3.6 billion in 2008 to $6.1 billion in 2013.
•  The largest category within the mobile media market in Asia Pacific is Mobile Music. Mobile Music revenue will increase significantly from $2.27 billion in 2008 to $6.72 billion in 2013.

Middle East and Africa Mobile Multimedia Market Revenues to rise to $1.16 billion in 2013

Total revenue in the mobile multimedia market in Middle East and Africa to reach $1.16 billion in 2013

•  The mobile multimedia market in the Middle East is not yet mature, and we expect significant growth in this market over the next several years. We forecast that total revenues will rise from $740 million in 2008 to $1.16 billion in 2013.
•  In Middle East and Africa, Turkey will continue to be the largest market in our coverage. We expect that total revenues in Turkey’s mobile multimedia market will rise to $435 million in 2013, for a CAGR of 7.1% over the next five years.
•  As with some other regional markets, we see higher growth in the Mobile Music category compared to Mobile Gaming, Mobile Personalisation, and Mobile TV. In Middle East and Africa, we forecast that Mobile Music revenue will increase from $77 million in 2008 to $274 million in 2013.